Search Operating Memory · Demo

Did the work actually move the needle?

Record the before-state when you make an SEO edit. After your typed review window (14d for titles, 28d for content, 60d for new pages), RankTwig calculates the verified GSC delta and logs the result permanently.

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Measured wins3verified positive GSC deltas

Reviews due0measurement window reached

Active experiments1collecting baseline data

Institutional memory4total changes recorded

Experiment ledger

What changed, and what happened next

Newest decisions first. Measured outcomes stay attached permanently.

4 recorded

Win7/21/2026[title]

Rewrote title tag for /features/ctr-leaks targeting 'CTR leak finder'

Added primary keyword to H1 and front-loaded the title tag for higher search snippet click rates.

Clicks Delta+185210 → 395

Impressions+70012400 → 13100

CTR Change+1.32ppbefore 1.7%

Position Gain+0.9pos 4.8 → 3.9

Win7/14/2026[content]

Consolidated cannibalizing blog post into main /features/battle page

301 redirected the duplicate blog guide into the product landing page and added comprehensive comparison breakdown.

Clicks Delta+285160 → 445

Impressions+25008700 → 11200

CTR Change+2.14ppbefore 1.8%

Position Gain+5.4pos 9.6 → 4.2

Win7/28/2026[technical]

Added structured Schema FAQ and pricing table markup to /pricing

Implemented FAQPage structured JSON-LD data to capture Google SERP accordion rich snippet.

Clicks Delta+170340 → 510

Impressions+7008900 → 9600

CTR Change+1.49ppbefore 3.8%

Position Gain+1.2pos 4.6 → 3.4

Measuring8/9/2026[content]

Content refresh and added comparison table on /blog/byok-seo

Added real COGS margin benchmarks for OpenAI vs Anthropic vs DeepSeek and 5 implementation patterns.

Baseline clicks145

Impressions5600